14 Eye-Opening Statistics about Real Estate Media Production
In today's digital age, it's more important than ever for real estate agents to use professional media to market their properties. With so many buyers beginning their search online, the quality of the photos, videos, and other media used to showcase a property can make all the difference in whether or not it sells quickly. In this article, we've gathered 14 eye-opening statistics that demonstrate just how much of an impact professional real estate media can have on the sales process.
Homes with high-quality photography receive 118% more views online than homes without.
Professional photography can increase a home's sale price by as much as $11,200.
Homes listed with video receive 403% more inquiries than those without.
3D virtual tours can increase website engagement by up to 300%.
Listings with professional drone photography receive 68% more views than those without.
Homes with floor plans in their listings receive 52% more clicks and 20% more time spent on the listing.
85% of buyers and sellers want to work with an agent who uses video in their marketing.
Listings with professional video receive 4x more inquiries than those without.
90% of buyers say that virtual tours help them make a more informed decision about a property.
Properties with high-quality virtual staging sell 73% faster than those without.
Using professional media can reduce a home's time on the market by up to 50%.
Listings with interactive 3D floor plans have a 95% higher click-through rate.
Social media posts with images receive 150% more shares than those without.
93% of home buyers use the internet to search for homes, making online listings a crucial component of any real estate marketing strategy.
As these statistics demonstrate, the use of professional real estate media can have a significant impact on the speed and success of the sales process. From high-quality photography to virtual tours and interactive floor plans, the right media can make a property stand out and attract more potential buyers. At Teczr Media, we specialize in providing professional media production services to real estate agents looking to take their marketing to the next level. Contact us today to see how we can help you sell more homes faster.
HIRE A PROFESSIONAL REAL ESTATE PHOTOGRAPHER IN BARRIE, ONTARIO
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1. Redfin, "The Case for Professional Real Estate Photography," February 22, 2016.
2. Redfin, "The Case for Professional Real Estate Photography," February 22, 2016.
3. Inman, "Why Video Is a Must-Have for Real Estate Agents," September 14, 2016.
4. Zillow Group, "Zillow Group Consumer Housing Trends Report 2019," September 23, 2019.
5. MLS Powersports, "5 Benefits of Drone Photography in Real Estate," accessed February 21, 2023.
6. HomeASAP, "The Benefits of Using Floor Plans in Your Real Estate Listings," June 10, 2019.
7. National Association of Realtors, "Real Estate in a Digital Age 2018 Report," 2018.
8. Real Estate in a Digital Age 2018 Report, 2018.
9. Zillow Group, "Zillow Group Consumer Housing Trends Report 2019," September 23, 2019.
10. Virtual Staging Solutions, "Virtual Staging for Real Estate Agents: The Definitive Guide," accessed February 21, 2023.
11. Real Estate in a Digital Age 2018 Report, 2018.
12. Floorplanner, "Why Floor Plans Are Important for Real Estate Marketing," accessed February 21, 2023.
13. Hubspot, "37 Visual Content Marketing Statistics You Should Know in 2022," October 20, 2021.
14. National Association of Realtors, "Real Estate in a Digital Age 2018 Report," 2018
